Look aims to develop products that allow you to go beyond yourself. Being attentive to their customers' needs and demands constitutes the prime objective for their innovations. In 1983, Look debuted their first clipless pedal and by 1985, Bernard Hinault won his his record tying fifth consecutive Tour de France on his Look clipless pedal system.

Look's history of innovation in cycling is compelling. They developed the Arc pedal in 1989 that offered multiple float options and unveiled the carbon KEO pedal in 2004 that quickly became the new standard in the industry. With numerous awards and countless victories for Look sponsored athletes, the company has a rich history with a bright future.