Lezyne was destined for success from the very beginning. Conceived and created by the core crew that took Truvativ from a regional brand to the worldwide force it is today, Lezyne produces accessories that blend aesthetics and performance in a way that no one can emulate. Every year Lezyne comes up with a way to make the processes of cycling easier to deal with, thus increasing the time you spend actually riding. Lezyne is 100% staffed by riders, from the guy who sweeps the floors to El Presidente himself, so each and every product they create represents the synthesis of a love for bikes with a passion for design.