Born in 1996 as a brand made for high performance, fi'zi:k saddles are designed in the USA and then handmade in Italy by the world's largest saddle manufacturer, Selle Royal. Since its introduction, fi'zi:k has been committed to providing the ultimate in saddle design - combining comfort and lightweight, technology and innovation. Seperated from other saddle companies by their commitment to innovation whilst making every saddle by hand, fi'zi:k's production process is second to none. Through physiological research, anatomic studies and advanced technology, fi'zi:k has succeeded in creating that perfect combination. To date, the brand offers twelve distinct model shapes in over twenty variations specifically designed for many riding styles and disciplines. Fi'zi:k's saddle designs illustrate the brand's ability to transcend disciplines and cater to the needs of all riders. Their most recent designs underscore fi'zi:k's position as the undisputed leader in innovation and technology in saddle design and manufacturing. Since the brand's 1996 inception, fi'zi:k has been leading the way and consistently differentiating itself from any other saddle brand on the market.