Descente
In the 1986 Tour de France, American Greg LeMond raced to victory. The world deemed it a fluke. The following year, when an upstart American team, clad in Descente clothing, put its young American captain, Andy Hampsten on top of the podium at the Tour of Switzerland, the world took note. Then, in 1988, that same skinny kid from North Dakota, riding for that same
Descente-wearing 7-Eleven team won the Giro d'Italia in aÊdramatic snowstorm over
the Gavia Pass.
The success of the 7-Eleven team put Descente on the map, even though the predecessors to the team's clothing was created back in Osaka in 1935 when Takeo Ishimoto launched the modern technical apparel revolution. The brand came to North America in 1979. The brandÊcategories of cycling, running, and fitness were revived by former pro bike racer Hugh Walton in 2002.
The Descente "Spirit" logo, comprised of three arrows, represents theÊmulti-dimensional and ceaseless pursuit of perfection in sporting apparel:Ê function, innovation and quality, tied together through integrity. The powerÊof the Descente brand continues to grow as seventy years of experience and collective passion for sports drives the ongoing mission to craft theÊfinest technical apparel available today.
The success of the 7-Eleven team put Descente on the map, even though the predecessors to the team's clothing was created back in Osaka in 1935 when Takeo Ishimoto launched the modern technical apparel revolution. The brand came to North America in 1979. The brandÊcategories of cycling, running, and fitness were revived by former pro bike racer Hugh Walton in 2002.
The Descente "Spirit" logo, comprised of three arrows, represents theÊmulti-dimensional and ceaseless pursuit of perfection in sporting apparel:Ê function, innovation and quality, tied together through integrity. The powerÊof the Descente brand continues to grow as seventy years of experience and collective passion for sports drives the ongoing mission to craft theÊfinest technical apparel available today.