Born over 30 years ago in Sweden, Craft replaced cotton T's and created the performance apparel market with the first air channeled polyester fabric. Known the world over today as proZERO, Craft base layers have evolved to continually exceed the demands of dedicated athletes during exercise in hot through cold conditions.

Craft's passion for endurance athletics is the driving force behind its advancements in base layers and sport specific outerwear. Optimizing an athlete's core temperature and working with his or her heating and cooling systems is Craft's primary focus and has been implemented throughout Craft's entire collection. The six dot logo communicates this core principle with the constant movement and dispersion of moisture away from the body.

Timeless Swedish designs combined with exclusive partnerships with world-class athletes who help shape and refine products ensure Craft garments will outperform expectations in performance, fit and style.

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